If you’re looking to navigate the tricky waters of bringing innovative products to the mainstream market, “Crossing the Chasm, 3rd Edition” is a must-read. This book breaks down the journey from early adopters to the broader customer base in an easy-to-understand way. Whether you’re a startup or a well-established business, this guide offers practical strategies and insights that you can apply to your marketing and sales efforts. It's like having a seasoned coach in your corner as you steer your groundbreaking ideas toward success!
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Unlock the secrets to successfully bringing innovative products to a wider audience
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$28.99 $15.99
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4.56 out of 5 stars
41 reviewsProduct Summary
Crossing the Chasm, 3rd Edition" is a must-read for anyone in the business of launching new and disruptive products. It offers practical insights and strategies for successfully marketing and selling to mainstream customers, helping you bridge the gap between early adopters and the broader market.
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Additional Product Details
- Used Book In Good Condition
- Helpful Insights For Marketing Disruptive Products
- Practical Strategies For Reaching Mainstream Customers
- Updated Examples And Case Studies
- Clear Framework For Understanding The Chasm
- Essential Read For Entrepreneurs And Marketers
- Explores The Dynamics Of Customer Adoption
- Provides Tools To Overcome Common Challenges
- Engaging Writing Style Makes It Easy To Understand
- Great Resource For Business Growth And Innovation
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