If you're looking to understand what makes products truly addictive, "Hooked: How to Build Habit-Forming Products" is a must-read. This book dives into the psychology behind why we get hooked on certain apps, services, and products. It breaks down the concept of habit formation into easy-to-follow steps, so you can apply these insights to your own projects. Whether you're a startup founder, a product manager, or just someone interested in how things work, this book will give you a fresh perspective on designing products that keep people coming back for more.