If you’re curious about how AI is changing the way we shop and make decisions, then "Infailible: The Artificial Intelligence Ideology Reshaping Consumer Behavior" is a must-read. This book dives into the heart of consumer behavior in our tech-driven world, offering insights that can help you understand the new landscape of buying habits. It’s packed with real-life examples and practical advice, making it super relatable, whether you’re a business owner or just interested in how technology molds our choices.