If you’ve ever wondered why some ideas become viral sensations while others fade into oblivion, "Made to Stick: Why Some Ideas Survive and Others Die" is your go-to guide. This book breaks down the core principles that make ideas memorable and impactful. With real-world examples and easy-to-understand concepts, you'll find practical tips that can help you sharpen your communication skills, whether in marketing, leadership, or everyday conversations. It’s perfect for anyone looking to make their ideas stick in a crowded world.